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Contact Adrelia by email for a quote: copywriting@adrelia.com
What is 'copy' and 'copy writing'? Answer. Copy is media or print jargon for material that is suitable for publication. Good copy writing is the art of taking the mundane or ordinary and while retaining all of the relevant information, making the article clear and interesting for the reader.
Many companies and organisations use their technical people to write features and articles. These employees are invariably well educated and knowledgeable experts in their field, but this does not mean they can produce easy-to-read informative copy.
Journalists are also experts in their subject matter, excellent researchers and fact finders, but newspapers and magazines employ sub-editors to ensure that their journalists' copy reads well (and is also not defaming or libellous).
Adrelia will take your technical content and existing marketing materials together with other information and data to produce concise and readable features and / or case studies.
Professionally written articles ensure your company and its products are presented in the best possible way to new prospects and exisiting customers, either through publication in the technical press or via general marketing channels.
For creating multi-media presentations Adrelia uses tools including PresenterONE, Cubase, Reason 3, Visio as well as Microsoft Office products such as PowerPoint.
Printed documents can be produced using QuarkXpress and Microsoft Publisher or distributed as Adobe PDF's (Portable Document Format).
Improve your Website Copy - Five Common Mistakes
The website is often the first introduction a potential customer will have to your company. So if you're sight is ritten in english make shure its in English. So if your site is written in English make sure it's in English.
Common Grammatical Errors
In many respects your website is like your CV (curriculum vitae) and needs to make a good first impression. The spelling and grammar should be correct and ideally the writing should have a style. But even if you do not have a good writing style you can at least write in English.
Improve your Website Copy - Five More Mistakes
This is part too of a short series looking at basick mistakes that often make it threw to websites and in some cases to people's CV's.
